Ownership Quest - How to involve the whole team

has relevance to: Switching from doer to enabler (FX101); How to involve as a Mentor? (ZF101);


jfk outlines a substantial and shared goal

On May 25, 1961, President John F. Kennedy was not doing too well. In the days of cold war with Russia, he had just been humiliated in the Bay of Pigs fiasco in Cuba. Kennedy was looking for a rallying cause and space beckoned as a final frontier. But Russia was ahead on every milestone here. Sputnik satellite had gone into orbit in 1957. Four years later, Cosmonaut Yuri Gagarin became the first man in space.

In his - now-famous - address to the congress, he stated, "I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth."

This became a rallying cry for NASA and even the american public. It captured their imagination.

When a whole team rallies to a goal, much larger things are possible

Despite skeptics who thought it could not be accomplished, Kennedy's dream became a reality on July 20, 1969, when Apollo 11 commander Neil Armstrong took a small step for himself and a giant step for humanity, leaving a dusty trail of footprints on the moon. A total of 12 Apollo astronauts would reach the lunar surface over the next three years.


When a whole team rallies to a goal, much larger things are possible. What goal is your team working towards?



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